Post by account_disabled on Jan 8, 2024 6:07:29 GMT
Global consultancy Kantar today launched its new Food and Drinks Away from Home Outlook report ; an analysis of the impact of Covid-19 on the restaurant sector in 11 countries around the world. The insights describe two trend lines that overlap with a cause-effect logic: the decrease in the consumption of food and alcoholic beverages outside the home and the increase in the delivery of this type of products at home. In Spain, during the first half of 2020, restrictions due to the health crisis cost the sector losses of 44% of its turnover (-7 billion euros compared to the same period in 2019). In parallel, the delivery of food and beverages increased; which softened the fall in consumption (-4.1%), but not decisively.
Later, with the arrival of de-escalation and the summer season; The consumer reactivated his consumption habits outside the home until the drop fell by -24.9% compared to the previous year; excluding, of Phone Number List course, the nightlife industry. Delivery, an emerging but hopeful trend Delivery is still an emerging sector in Europe ; especially if we compare it with other points on the globe. While in South Korea it is implemented in 99% among those under 50 years of age; and in Brazil or China it reaches more than 80%, in Spain, the United Kingdom and France we are talking about 37%, 36% and 44% respectively. However, its potential to control the fall of the sector (-35% in current total perspective).
Its enormous attraction of supporters during confinement (more than 2.2 million consumers) predict that this trend is here to stay . In fact, during this second wave we are talking about growth records of +85% (in the case of delivery) and +60% (in the case of takeaway). Regarding the forecasts for the end of the year, Kantar states that “during this year we have learned that the Spanish individual stops consuming in the OOH environment out of obligation, due to the restrictive measures imposed; Once these measures are lifted, he returns massively and quickly to consuming outside the home. So everything will depend on how the second wave evolves and the restrictions that are decreed.
Later, with the arrival of de-escalation and the summer season; The consumer reactivated his consumption habits outside the home until the drop fell by -24.9% compared to the previous year; excluding, of Phone Number List course, the nightlife industry. Delivery, an emerging but hopeful trend Delivery is still an emerging sector in Europe ; especially if we compare it with other points on the globe. While in South Korea it is implemented in 99% among those under 50 years of age; and in Brazil or China it reaches more than 80%, in Spain, the United Kingdom and France we are talking about 37%, 36% and 44% respectively. However, its potential to control the fall of the sector (-35% in current total perspective).
Its enormous attraction of supporters during confinement (more than 2.2 million consumers) predict that this trend is here to stay . In fact, during this second wave we are talking about growth records of +85% (in the case of delivery) and +60% (in the case of takeaway). Regarding the forecasts for the end of the year, Kantar states that “during this year we have learned that the Spanish individual stops consuming in the OOH environment out of obligation, due to the restrictive measures imposed; Once these measures are lifted, he returns massively and quickly to consuming outside the home. So everything will depend on how the second wave evolves and the restrictions that are decreed.